COMPANY USE OF E-commerce
TOYOTA COMPANIES
NATURE OF THE COMPANY
Even though E-Commerce has existed for over thirty years, it has just recently sustained significant growth. In the past 5 years the Internet has transformed from an auxiliary communication medium for academics and large organizations into an entrenched communication medium that spans across nearly all parts of mainstream society. E-Commerce growth is tied directly to these socio-technological changes. The more entrenched the medium becomes, the more users are drawn to it. An increase in users increases markets. As markets expand, more businesses are attracted, which in turn drives the development of better, more stable and secure technology to facilitate E-Commerce. A stable, secure environment for exchanging mission-critical and monetary information only draws more businesses and consumers to the Internet and ensures the growth pattern continues. All these related factors contribute to a burgeoning E-Commerce marketplace that should continue to grow well into the new millennium.
Benefits of E-Commerce to a small business may include capabilities to:
Extend the range of sales territory
Streamline communication to suppliers and clients
Expand reach to new clients
Improve service to existing clients
Reduce paperwork and time spent on correspondence
Track customer satisfaction
Expedite billing
Improve collaboration on work projects
Expand markets beyond geographical, national boundaries
Leverage legacy data
Improve inventory control, order processing
Establish position in emerging E-Commerce marketplace
Lower costs of overhead
Realize economies of scale by increasing sales volume to new markets
Monitor competition and industry trends
Improve or expand product lines - locate new suppliers, products that could be included in catalogue.
Management of expectations
How does it integrate with traditional services?
As E-Commerce matures and more traditional businesses enter the electronic marketplace, it will become difficult to distinguish the E-Commerce merchant from traditional merchant. Although some firms operate exclusively as E-Commerce merchants, it appears that the greatest opportunities are for established firms that venture into E-Commerce as a means to refine existing business processes and gain new customers.
E-Commerce may complement or replace traditional commercial activities, depending upon the industry and the functions. Because it is both a threat and an opportunity for various industries, it is worthwhile to:
Study how E-Commerce can integrate into operations. Determine needs and capabilities. E-Commerce operations may shadow traditional operations to provide redundant services such as product information distribution.
Develop an E-Commerce strategy into the business and marketing plans. Understanding how an E-Commerce system will strategically fit with the firm's existing operations will help to allocate the management and financial resources necessary for it to be a success. In the long-run, there have to be resources to set-up and sustain a system, making it work best for the type of operation that will be managed.
Monitor competitors, suppliers, and customers' movements into E-Commerce. Special attention to their capabilities will help determine areas of E-Commerce that need development.
Establish a consistent operations review process. E-Commerce technology and operations are constantly evolving. Changes in technology frequently introduce opportunities to refine or create new service